Paper choices are significant cost factors in a project. You don't always need to know of, or specify a brand of paper. Ask us for our suggestions and ask for samples! Many printers have specials on paper brands that relate to amazing discounts without sacrificing look, brand integrity or quality. Often 2 brand names are the same item from the same mill but carry different pricing, so ask us for suggestions. Generally the following criteria need to be answered...

feeder-40inPaper grade

-Ultra Premium
-#4 or #5 ground wood or free sheet (this for newspapers or circulars)

Thickness, weight

-Text weight: 35#-40#-50#-60#-70#-80#-100#-110# (also bond weights)
-Cover weight: 65#- 80#-100#-120#-130#-160# dbl
-Packaging Board and C1S/C2S: 7pt.-8pt.-10pt.-12pt. -14pt.-16pt.-18pt. -20pt.-24pt.-28pt.-32pt..

Paper surface

-C1S - Gloss coated 1 side/uncoated side 2
-C2S - Gloss coated 2 sides

Papers come in standard sizes so we may ask you to consider the size of your finished piece to save money or we can always provide you with options.

PAPER SAMPLES: Ask us for samples --We have all swatch books from all paper companies!!
When we narrow down your preference we will send you paper models made with the actual stock, size and page count you need



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Case Study

  • Flooring America needed SQL Direct to produce 400 sets of 204 color pallet cards as a resource for their design locations. Each card had a pallet of four colors that help clients focus on core design colors for their living space. SQL was asked to handle prepress and production and come up with a packaging method.

    The cards were first proofed as Pantone screen combinations. After the first round of proofs we knew that small tweaks would need to be made in 1 to 3 % ranges in each of the colors to make them more accurate to the color pallets provided by Flooring America. After a few rounds of proofs the last step was to work closely with the printer to set up an actual press run to compare to the proofs and originals. At this point only about 10% of the color subjects required further very minor color correction. The final press run went perfectly as planned.

    The next step was to produce a custom litho wrap box and lid to showcase the cards. We shipped the cards collated inside the box

    Flooring America

SQL Direct, Inc.
21 Whitney Street
Westborough, MA 01581-2531
p: 508.366.1885

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