Flooring America needed SQL Direct to produce 400 sets of 204 color pallet cards as a resource for their design locations. Each card had a pallet of four colors that help clients focus on core design colors for their living space. SQL was asked to handle prepress and production and come up with a packaging method.

The cards were first proofed as Pantone screen combinations. After the first round of proofs we knew that small tweaks would need to be made in 1 to 3 % ranges in each of the colors to make them more accurate to the color pallets provided by Flooring America. After a few rounds of proofs the last step was to work closely with the printer to set up an actual press run to compare to the proofs and originals. At this point only about 10% of the color subjects required further very minor color correction. The final press run went perfectly as planned.

The next step was to produce a custom litho wrap box and lid to showcase the cards. We shipped the cards collated inside the box with a spacer so the cards wouldn't move inside the box during shipping but the cards needed to have ample spacing to be flipped through at the retail outlet.

We shipped the final product to 320 locations across the USA with a balance going to the corporate headquarters. This was an intense color exercise as colors had to match real world samples. While some of the colors repeated in other pallets there were around 500 different custom colors that had to be represented in one press run. The program was a great success and brought together on time and on budget.



book 1


Print collateral, point of sale, annual reports, and more.



Maximimally-effective direct mail marketing program



Delivering the quality and brand differentiation your packaging demands




Full web services, plus microsites, and landing pages


SQL Direct, Inc.
21 Whitney Street
Westborough, MA 01581-2531
p: 508.366.1885
e: info@sqldirect.net

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