Direct Marketing

SQL Direct offers a full array of production capabilities to support your direct mail programs:

  • Offset press up to 10 colors: UV sheet-fed and heat set web press
  • Variable data digital printing: maximize mailing personalization
  • Unlimited versioning and segment processing
  • Envelope printing and converting
  • Custom mailers and unique packaging design
  • Ink jet offline or in-line with high speed saddle stitching
  • Tip on application
  • Live stamps, metering or indicia for all classes of mail
  • Bar code and QR code generation and variable printing
  • Tab sealing and fugitive glue
  • Data processing for variable data, list management, CASS certification and NCOA
  • Camera automated inserting for worry free multiple piece MATCH mailing
  • Hand assembly and kitting
  • All USPS software to maximize postal efficiency and minimize cost.

SQL Direct combines data management, production versatility, and postal optimization to deliver a direct marketing communications product to match your ideal requirements for effectiveness. The personalized printed piece when combined with a personalized online fulfillment page (microsite or landing page) can create a real time response mechanism through a printed QR code, which jumps ahead of any other messaging your prospect will view. This has strong results in closing sales. Your brand will stand out with our creative ideas followed by expert implementation in a direct mail program.

Pro Tip


With variable data, direct mail gets personal

Using digital printing, variable data printing can customize each piece specific to each user, the personalization and content specific to each recipient. This is delivered at high speed during printing, resulting in a mailing that precisely matches the recipient's needs and returns triple the ROI as nonpersonalized mailing according to the Print on Demand Initiative.