Product Line Launch for B2B Retail Supplier
This company was created from scratch by a parent company as a specialized business-to-business storefront. The assignment began with a brand identity program, and grew to include a catalog development and production, and an SQL-based secure online storefront with thousands of skus. Due to the close communication this firm will have with its customer base, the talkbox metaphor was deployed to illustrate that Merchandising Essentials is an active listening partner for their clients. designPhase3 established the production web site soup-to-nuts, from sketch on a napkin to first sale.
- Project supervision
- Competitive bid spec
- Fullfillment A and B lots